Author Archives: westvillagemarket

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Why Local DOES make a difference.

Everyday applications for local mathematics.

You’ve heard it before. Probably a million times. You see signs for it everywhere around our unique entrepreneurial city. And, compared to other places I’ve lived, the people of Asheville DO practice what they preach. Yet with another regime change and unanswered questions about our futures, I couldn’t help but re-explore ways to empower my community and ensure that I am doing what I can to create the future that I want for my kids-and yours. So, here comes the question again: how much does how I vote with my money count? Because money has become the deciding factor for many on how we expropriate our natural resources. For better or worse it IS the societal norm for daily necessities. It keeps the doors of this market open. It keeps the refrigerators running. And thanks to a connection from the Asheville Grown folks, I found ILSR-the Institute for Local Self Reliance and some very validating information. For instance:
“On a dollar-for-dollar basis, the local economic impact of independently owned businesses is significantly greater than that of national chains, this study concludes. Analyzing data collected from 28 locally owned retail businesses in Portland, Maine, along with corporate filings for a representative national chain, the researchers found that every $100 spent at locally owned businesses contributes an additional $58 to the local economy. By comparison, $100 spent at a chain store in Portland yields just $33 in local economic impact. The study concludes that, if residents of the region were to shift 10 percent of their spending from chains to locally owned businesses, it would generate $127 million in additional local economic activity and 874 new jobs.”
Or this fact from the Civic Economics Empty Storefronts website:
“In 2015, Amazon sold $55.6 billion worth of retail goods nationwide, all while avoiding $704 million in sales taxes.  The cost of lost sales taxes falls equally on state and local governments.” They also feature some very telling maps of gaps in sales tax returns-they almost mirror election return maps.
See where I’m going here?
We all have reason to feel insecure both now and before the election. But loving, compassionate cities come from open hearts and willing participants. And strong communities come from empowered local organizations that need your love and truly love you back.
Thanks for caring! Let’s build our dreams together shall we?
West Village Market

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Superfoods at West Village Market

Resolution Time…Again?

Eat more vegetables. Cut out sugar. Cut out alcohol. Exercise for 30 mins every day. Read more. Meditate. Be kinder to the people we love. Be kinder to people everywhere. Practice more gratitude and compassion. Be more organized. Drink more water.

We do it every year. And even though we promise ourselves that this time the resolutions will last, this time we’ll commit to the newer, better self PERMANENTLY, the healthy practices only ever seem to last full tilt for about a month or so. Then, the old habits begin to creep back in. The sugar and the laziness, the desire for instant gratification and impatience, begin to swell to their pre-new-year’s magnitude.

This year, why not consider an idea that may make things easier? Perhaps resolutions are not about being perfect. Maybe just a few months of cleaner, healthier, more conscious living is beneficial, even if it doesn’t last. Maybe each year that we try, the time we devote to our ideals lasts a little bit longer. And maybe this year, we can add flexibility, imperfect persistence, and lightheartedness to the list of aspirations.

One thing that is unmistakable about the road to self-improvement, is that food seems to be a first step after which all other goals are strengthened and supported. In general, the better you eat, the more energy you have, and that’s a very good starting point.

But cutting unhealthy indulgences out of our diet seems like a punishment. So, this year, why not  add something instead of taking something away.

What is that thing?


There’s a lot of hype these days about superfoods, but, believe it or not, superfoods are not magical – they don’t cure cancer or improve memory all on their own. But, they are mega-nutrient dense, and scientific research says that, if added to a well-balanced diet, the health benefits of superfoods are significant. They help counteract the loss of nutrients caused by modern farming’s soil depletion, for example. They are full of antioxidants, adaptogens, enzymes, and vitamins.

West Village Market has a selection of superfoods you can try.


Chlorella is an algae that grows in fresh water, and Web MD has this to say about it:

How does it work?Chlorella is a good source of protein, fats, carbohydrates, fiber, chlorophyll, vitamins, and minerals.
As a medicine, chlorella is used for preventing cancer, reducing radiation treatment side effects, stimulating the immune system, improving response to fluvaccine, increasing white blood cell counts (especially in people with HIV infection or cancer),preventing colds, protecting the body against toxic metals such as lead and mercury, and slowing the aging process.


Vitamineral Green.


Vitamineral Green is a superfood made of a long list of superfoods. It’s like the SUPER superfood, It’s produced by HealthForce Superfoods and contains chlorella as well as nettle leaf, barley grass, dandelion leaf, spirulina, wheat grass, and Tulsi basil. But the list of healthy greens in Vitamineral Green is VERY long. Add one tablespoon of this stuff to a smoothie every day and I expect to feel my body thanking me.


Moringa is a medicinal plant that has been used by indigenous cultures for eons. It’s reported to help with swelling, arthritis, high blood pressure, and thyroid issues, among many, many other things. It’s also full of vitamins and minerals, like all superfoods.

If you have the chance to give one of these products a try, let us know what you think! We’re always interested in customer feedback!

*PLEASE check with your doctor before taking any potent supplements. You may be taking a medication that interacts in a strange way with an ingredient in a supplement, or, you know, something like that.

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Take and Bake Brie

Take and Bake Brie for the Holidays

This is just one of the platters available to order this holiday season. Give us a call for more info…828-225-4949



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Holiday Traditions

We all have quirky family traditions. Maybe you hide a pickle in the Christmas tree for the kids to find. Maybe your granny wears a dreidel-shaped hat for the duration of Hanukah. Maybe you decorate the Christmas tree while listening to the Little Shop of Horrors sound track. Or eat Chinese takeout and watch Emmet Otter’s Jug Band Christmas. Maybe you paint menorahs (and cats) on the windows for Hanukah and dance to Lionel Richie while frying donuts with Aunt Sharon.

Traditions and rituals keep cultures (or at least family cultures) glued together. Getting together as a group and eating massive amounts of food, for example, creates a certain sense of solidarity above and beyond the shared discomfort of being stuffed. Without Memaw’s glazed brussel sprouts and Aunt Bookin’s humming bird cake, the feeling of the holidays just wouldn’t permeate a family get together the way it should. There’s straight-up love in those heavy bowls of gelatin-suspended fruit and creamed corn casserole. We eat at least a bite or two, even if we don’t love the taste.

The fact that the foods we eat during the holidays are not all together healthy is sort of beside the point. It’s the act of preparation and the ritual of eating that matters. But what if you wanted to add one or two good-for-you dishes to the menu this year? Sure, you may get a few strange looks for tampering with tradition, but what better opportunity to start the conversation about organic, local, and sustainable practices? More strange looks, maybe. But, just think of yourself as shaving off a few recovery hours as everyone slumps on the couch to recuperate from over-indulgence. And if you keep it up, if healthy dishes become part of the yearly ritual, future generations will pour organic 40’s over your grave in gratitude.

Here’s a recipe you might like to try…Kale and Cranberry Salad

Kale, Toasted Pecan, Goat Cheese, and Cranberry Salad

  1. 1/3 cup sliced raw pecans
  2. 2 tablespoons red wine vinegar
  3. 2 tablespoons orange juice
  4. 1 tablespoon Dijon mustard
  5. 1 teaspoon minced shallot
  6. 1 garlic clove, minced
  7.  salt
  8.  black pepper
  9. 2 bunches of kale, rinsed and dried, ribs and stems removed, leaves thinly sliced crosswise
  10. 1/3 cup dried cranberries
  11. 4 ounces goat cheese
  1. Preheat the oven to 400º. Spread the pecans evenly on sheet a pan and bake for 3 minutes, or until lightly browned.
  2. Whisk together the vinegar, orange juice, mustard, shallot and garlic for the dressing. Season to taste with salt and pepper.
  3. In a large bowl, toss the kale, toasted pecans, dressing and cranberries. Let sit for 10 minutes, then crumble with goat cheese and serve.





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Mendocino Seaweed at West Village Market

Stuff a Stocking with Seaweed!

Seaweed is filled with vitamins, antioxidants, calcium, and iodine, a mineral important for healthy thyroid function. Scientific research suggests seaweed can also help regulate hormones and reduce the risk of some cancers related to the female reproductive system.

At West Village Market, we have a special line of hand-harvested seaweed from Mendocino Sea Vegetable Company. All of Mendocino’s products are hand-harvested ecologically from Mendocino County’s clean ocean.

Mendocino Seaweed at West Village Market

Mendocino Kombu is known for reducing blood cholesterol and hypertension. It is high in iron, calcium, and vitamins A and C. And according to this article in The Washington Post,

“Kombu has an almost magical ability to render beans more digestible and less gas-producing. But it isn’t magic: Kombu contains enzymes that help break down the raffinose sugars in beans, which are the gas-producing culprits. Once they are broken down, we are able to absorb more of the nutrients, and we can enjoy these legumes without as many intestinal complaints.”

The same article has suggestions for how to cook and use Kombu as a dietary supplement.

bladderwrack at West Village MarketBladderwrack is an excellentsource of iodine. It makes a delicious health drink if boiled in one pint of water and allowed to steep. It can be sweetened with cinnamon & nutmeg or lemon juice. Bladderwrack can also be cooked into a delicious vegetable soup. Find the recipe on the back flap of the Mendocino Bladderwrack bag! Lamanaria at West Village MarketLamanaria is sea kelp that can (and should) be used in the bath! It’s a chemical-free, all-natural way to soak up the healing properties of the sea. Just submerge your Lamanaria in hot bath water and relax while the Lamanaria rehydrates, energizes, and releases the ocean’s essence into your bath. Dry the Lamanaria between baths and use it again and again.

These seaweed packs make great socking stuffers, especially for those of us who live in the mountains and seldom have the opportunity to visit the coast for the healing benefits of the sea!

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west village magazines and books

Magazines, Field Guides, and Journals!

Any info-junkies out there? We have a whole new section of reading material in the store right now. We have periodicals about modern parenting, politics, yoga, health, cooking, green living and the planet, events and happenings around Western North Carolina, and guides to edible plants. We have journals and books that were published right here in Asheville. We even have fiction by a local writer, Nina Hart!
Any other magazines or publications you’d like to see on our shelves? Let us know! We’d love to get them in for you!west village magazines and books



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Chocolate Beet Cake

Cakes, cakes, cakes!!

Vegan Chocolate Beet Cake –

Organic flour, organic apple sauce, organic beets, organic cocoa powder, organic sugar, organic salt, baking powder, baking soda, vanilla, organic Canola oil.

Frosting – Organic vegetable shortening, Earth Balance, powdered sugar, organic beet water, and organic soymilk.

$3 a slice!

Caramel Apple Bread Pudding –

Assorted bread, duck eggs, hormone-free milk, organic butter, organic brown sugar, organic cane sugar, organic cream, organic apples, organic cinnamon, organic nutmeg, sea salt, and vanilla.

$3 a slice!

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